Current events held sway for people in the land of Ohio sportsbooks in 2024 ā but no topic saw a spike in interest like a new online brain teaser that demanded their attention.
Using Google Trends, BetOhio.com analyzed the most searched terms in Ohio in 2024 (from Jan. 1 to Dec. 15). We finalized the Top 10 queries with terms that have seen the biggest increase in search volume over last year.
Ohio Search Terms With Most Increased Interest in 2024
Rank | Term | Biggest % Increase In Searches (2024) |
1 | New York Timesā āStrandsā | +1,200% |
2 | āKamala Harrisā | +1,050% |
3 | āJD Vanceā | +900% |
4 | āOlympic Medal Countā | +750% |
5 | New York Timesā āConnectionsā | +450% |
T6 | āThanksgiving 2024ā | +400% |
T6 | āSuper Bowl 2024ā | +400% |
T6 | āElection Resultsā | +400% |
9 | āTotal Eclipse 2024ā | +350% |
10 | āNvidia Stockā | +200% |
If Ohioās NBA team can continue the strong form that it has had in the first couple of months this season, then Cleveland Cavaliers odds could well be a hot search topic statewide in 2025.
Topic With Biggest Surge In Interest Is Latest Word Game
Developers have delivered a huge variety of quizzes, games and apps designed to engage the userās brain. Several of the most popular brain teasers carry New York Times branding and the topic that had the biggest surge in search interest in the Buckeye State this year is the latest example.
The game called āStrandsā was released in March 2024, joining the likes of previous Times-branded predecessors such as Wordle and Connections. āStrandsā had a 1,200% increase in searches for 2024, topping a couple of election-related searches and two items that would capture the interest of Ohio sportsbook apps customers.
Election Also Draws Huge Search Interest
The second and third topics on our list for 2024 were the sitting Vice President, Kamala Harris, and the Ohioan who will replace her in January, JD Vance. Harris (search interest up 1,050%) was the Democratic Partyās candidate for President for the Nov. 5 election after current President Joe Biden dropped his re-election bid. The Republican ticket of Donald Trump and Vance (+900 search interest increase) carried Ohio and won the Electoral College.
The topic of āelection resultsā also made our top 10 (tied for sixth) as Vance prepares to become the first Ohio-born Vice President since Charles G. Dawes, who served under Calvin Coolidge from 1925-29. Vance is a native of Middletown who graduated from Ohio State before moving on to Yale Law School.
The Olympic medal count from the 2024 Summer Games in Paris was the No. 4 topic on our list, with a 750% increase in year-over-year searches, and Super Bowl 2024 (+400%) was tied for sixth.
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Author
Ohio native Jim Tomlin has 30 years of experience in journalism, mostly in sports. He lends his expertise to BetOhio.com as a writer and editor after previous experience at the Tampa Bay Times, FanRag, Saturday Down South and Saturday Tradition.
